Between visits they imagine the worst, question the invoice, and escalate late. The people who sign the contract are the people who cancel it.
There is no easy way to supervise the quality of care behind a closed front door. Engagement, mood, decline, carer fit — none of it reaches the office until it arrives as a complaint.
Same rates, same promises, and a workforce nobody can hire their way around. When the offer looks identical, you compete on price and word-of-mouth.
Daily conversation, reminiscence and cognitive stimulation, personalised from each person’s own life story — the approach NICE recommends in dementia. Olympia speaks first; it never waits for a command.
Daily updates on how mum seemed, photos and stories woven into her conversations, and hands-free video calls. Connection and reassurance, not surveillance.
Engagement, mood and routine, sensed ambiently with consent. Early flags for your team and visible impact for families — never raw transcripts.
Dr Jamie Wilson
Founder & CEO, My Home Touch; psychiatrist · customer & investor
Peter Dowds
CEO, Elder — a leading UK home-care startup
Greg McCarthy
Founder, eLivate Care; 2×-exited home-care founder (US)
Lola Dali-Kemmery
10 years selling into UK adult social care
Dr Ivan Koychev
Clinical Associate Professor in Neuropsychiatry, Imperial College London
Prof Arlene Astell, Northumbria University · Prof Stefano Puntoni, The Wharton School · Prof Angelo Cangelosi, University of Manchester
Founders from Revolut, BlackRock and Tractable, with a voice-AI PhD from Imperial (ex-Meta, ex-RØDE).
Best Prototype, JAIN Challenge 2026, judged by INTERDEM and Alzheimer Nederland.
Design partners in the UK, Germany and the US.